Educating electrical consumers regarding the paradigm shift from what might be called "a lose-lose waste unconsciousness" to what Amory Lovins and the Rocky Mountain Institute calls "elegant frugality" requires positive messages of understanding and cooperation. Centripetus is preparing a series of web-based educational products to advance this shift. Our first piece, "Just Right" (available here),  offers insight into the production and consumption of electricity. The story points toward the smart grid, the issues of peak vs off-peak consumption, personal responsibility toward efficiency and conservation, and transparency in communication at all levels of the supply/demand system.

Just Right! is positioned to assist governments, regulators, manufacturers, consultants, utilities, and schools in nudging behavior toward practices consistent with greater environmental consciousness and sustainable personal and social systems.

In addition to the web offering, Just Right! is available as a pdf.

Just Right! (© 2009 Centripetus) was written by Joe Symons and illustrated by Anita Orne.

Contact Centripetus to explore how JustRight can help promote your objectives.